Unleashing the Business Value of your Technology Investments

Spring 2021

There is a tragic mis-match between the hundreds of millions of dollars IT organizations spend to gather and store data versus minuscule investments by the business functions to monetize that data.  And if data is the new oil – the source for economic growth in the 21st century – then both IT and business organizations must collaborate more closely to monetize the organization’s bounty of untapped data; to uncover the customer, product, services, and operational insights buried in the data. Modern cloud-centric, digital organizations are in the unique position to leverage this wealth of data to enable organizations to optimize key business and operational processes, mitigate compliance and regulatory risk, uncover new revenue streams, and create a more compelling, differentiated customer experience.

This presentation will provide a roadmap for not only helping organizations to understand how they compare to industry best practices vis-a-vis data monetization, but also provide a guide with economics-based methods to help organizations to start mastering the art of data monetization today!


Bill is the former Chief Innovation Officer at Hitachi Vantara where he was responsible
for driving Hitachi Vantara’s Data Science and “co-creation” efforts. He was selected for
Hitachi Limited’s 2020 Solution Innovation Award for his ground-breaking work in data
science and Automated Machine Learning.

Bill also has served as CTO at Dell EMC where he formulated the company’s Big Data
Practice strategy, identified target markets, developed solution frameworks and led
Analytics client engagements with his Vision Workshop, a methodology that links an
organization’s strategic business initiatives with supporting data and analytics. As the VP
of Analytics at Yahoo, Bill delivered the analytics tools and applications that optimized
customers’ online marketing spend.

He is the author of “Big Data: Understanding How Data Powers Big Business” and “Big
Data MBA: Driving Business Strategies with Data Science;” and his most recent book
“The Economics of Data, Analytics, and Digital Transformation”. He is a University of San
Francisco School of Management (SOM) Executive Fellow, Honorary Professor at the
School of Business and Economics at the National University of Ireland-Galway, and
Adjunct Professor at Menlo College.

Bill holds a Masters of Business Administration from University of Iowa and a Bachelor
of Science degree in Mathematics, Computer Science and Business Administration from
Coe College.

Follow Bill on Twitter @ schmarzo and LinkedIn www.linkedin.com/in/schmarzo .

Related events