IT Is The New Business Platform

Spring 2021

IT is now responsible for digital business outcomes being measured on results and outcomes.  This is a huge shift from the days when IT delivered productivity gains as its core business value.  How is this transformation occurring and what are the operating models for IT’s role as digital business architects and delivery.  In this keynote discussion, Sigal Zarmi of Morgan Stanley shares her insights of operating models that put digital technologies (cloud, AI, 5G, automation) to use delivering digital solutions for Morgan Stanley’s ecosystem of customers, partners, employees and suppliers.  She will share lessons learned and how IT’s role is forever changed in the enterprise cloud era.



• Sigal Zarmi is the International CIOat Morgan Stanley. She manages the Firm’s diverse global Technology footprint including the Technology teams in the Global In house Centers (GICs), leveraging her expertise in digital transformation to optimize our organization, functions and platform to thrive in a continually evolving economic and market climate.
• Sigal joined Morgan Stanley in 2018 as Head of Transformation. She was responsible for driving the firm’s innovation agenda through emerging technologies, building out capabilities across data, cloud, AI/ML, Agile/DevOps and Automation to modernize the digital experience for clients and employees and unlock value for the firm.
• Sigal is a member of the Technology Operating Committee and the EMEA Operating Committee.
• Prior to Morgan Stanley, Sigal was Vice Chairman and CIO of PwC, where she led a global network transformation. Before that, she was the CIO of GE Capital Americas, where she spent 18 years in various technology and operations leadership positions. She began her career as a developer at Motorola.
• She holds an MBA from Columbia University in New York City and a B.S. in Engineering from the Technion – Israel Institute of Technology in Haifa, Israel.
• Sigal is a senior advisor to multiple technology and cyber companies, start-ups and VCs. She is a passionate advocate for women in technology providing mentorship to aspiring entrepreneurs and technologists, among other community commitments. She was inducted into CIO Magazine’s Hall of Fame in 2021 for her contributions.

Tsvi has over 25 years of technology and operations experience mostly in financial services, media and telecom and is known across the industry for his technology leadership, innovation and business acumen.

As CTO of Morgan Stanley’s shared services (infrastructure & data) since early 2012, Tsvi has been responsible for transforming the bank into a modern, efficient and effective organization.

He is leading the divisional Agile & DevOps transformation and the changes to the ways of work in technology, workforce strategy and front-to-back initiative.

He also completed a hundreds of million net cost reduction initiative while productivity and satisfaction improved.

Working collaboratively with the leaders of business technology, Tsvi led the creation and implementation of Morgan Stanley’s multi-year strategy and target state architecture along with the standards, guidelines, blueprints and use patterns that made it actionable to the engineering and development communities, broke the silo mentality and aggressively reduced technology debt.

Tsvi’s work helped position the bank as a leader in algorithmic trading/ ultra-low latency, migration to public cloud and containers, AI & machine learning, cyber security, mainframe optimization, data center consolidation, modern client experience, global network and near-fault tolerant operations.

Tsvi also oversaw the governance and regulatory compliance work with internal and external auditors and examiners.

Tsvi is the winner of the Einstein Award for technology excellence and known as a provider of strategic thought leadership and excellence in execution and transformation.
His experience ranges from traditional (server, storage, networks, operations, mainframes) to modern (public and private cloud, containers, cyber security) infrastructure as well as application development and Agile/DevOps transformation, with the focus on creating business value.

Greatest achievements are rooted from understanding and enabling the business to deliver both existing and new offerings in a combination of efficiency (cost), delivery focus (execution) and future-proofing (innovation).

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