Bill Schmarzo

Bill Schmarzo
Data Science and Data Monetization Strategic Advisor

Bill is the former Chief Innovation Officer at Hitachi Vantara where he was responsible
for driving Hitachi Vantara’s Data Science and “co-creation” efforts. He was selected for
Hitachi Limited’s 2020 Solution Innovation Award for his ground-breaking work in data
science and Automated Machine Learning.

Bill also has served as CTO at Dell EMC where he formulated the company’s Big Data
Practice strategy, identified target markets, developed solution frameworks and led
Analytics client engagements with his Vision Workshop, a methodology that links an
organization’s strategic business initiatives with supporting data and analytics. As the VP
of Analytics at Yahoo, Bill delivered the analytics tools and applications that optimized
customers’ online marketing spend.

He is the author of “Big Data: Understanding How Data Powers Big Business” and “Big
Data MBA: Driving Business Strategies with Data Science;” and his most recent book
“The Economics of Data, Analytics, and Digital Transformation”. He is a University of San
Francisco School of Management (SOM) Executive Fellow, Honorary Professor at the
School of Business and Economics at the National University of Ireland-Galway, and
Adjunct Professor at Menlo College.

Bill holds a Masters of Business Administration from University of Iowa and a Bachelor
of Science degree in Mathematics, Computer Science and Business Administration from
Coe College.

Follow Bill on Twitter @ schmarzo and LinkedIn .



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