Cracking the Code To Edge Virtualization – Sponsored by Ciena

Spring 2022

Many enterprises have attempted to shift from a hardware-centric enterprise edge that involves numerous physical network devices and application servers, to a software-centric environment where network and application workloads are virtualized.

While a virtualized infrastructure promises numerous benefits – including flexibility, cost savings and operational efficiency – the reality is that this shift across numerous remote facilities can be complex and challenging to deploy. Many enterprises have struggled to get a virtualized infrastructure deployed successfully, while others have delayed projects or canceled plans altogether.

Ciena has “cracked the code” on virtualized edge infrastructure implementation, with numerous successful deployments. This session will cover the “nuts and bolts” of how to efficiently plan, deploy, automate, and manage a multi-vendor virtual edge infrastructure with multiple application types.

You will hear from subject matter experts on lessons learned in deploying over thousands of virtual edge appliances worldwide. Ciena mitigates interoperability issues and delivers world-class systems integration support to customers who want to realize cost reduction and application flexibility that are the promises of the virtual edge.


Daniele Loffreda is Marketing Lead for Ciena’s Virtualized Edge Solution.  In this role he leads Ciena’s initiatives applying technologies that converge network, security and compute to help service provider and enterprise customers improve the efficiency of remote branch locations, reduce operational expense, evolve towards a multi-cloud edge, and deliver a higher quality experience to their customers. 

Daniele has more than 25 years of experience helping customers leverage Information, Communications and Technology solutions provide greater value, streamline their operations and generate higher returns on network investments.  In addition to his current role at Ciena, Daniele has worked in pioneering sales roles at AT&T, Sprint and Fujitsu.  He has presented at numerous industry conferences, and published articles and posts on next generation network connectivity as a critical foundation of enterprise transformation. 

Jeremiah Ginn is a Husband, Father, Teacher, and lives a life focused on investing in those that cross his path. Today he has 3 bio and 6 adopted children, 3 grandchildren, and lives in Northwest Arkansas. A Service-Disabled Veteran, he proudly served in the US Army. He serves today as a Military Veteran Advocate, President of the Arkansas Chapter of the AT&T Veterans and a Champion for Children’s Adoptive and Foster Care Programs across multiple non-profit organizations.

Jeremiah leads Software Defined Networking Evangelism Efforts at AT&T, supporting global customers in their efforts to automate network infrastructure and reduce business impacting conditions. He leads with roles as an SD-WAN, SASE, NFV,  and Multi-Tenant Cloud Edge Compute Subject Matter Expert, as well as Executive Consultant, SCRUM Master, Developer, Author, Public Speaker, Educator, and Technology Evangelist.


Mark has over 30 years’ experience working with Optical and Ethernet Network Technology, including 16 years of experience at Ciena.  He has held positions in Sale and Sales Leadership focusing on Enterprise Companies where he has been an innovator in helping Enterprises deploy emerging
technologies, including the world’s first Enterprise deployed 100G Network at a Global Stock Exchange, and the deployment of Optical Level Encryption for Large Financials, Utility and Health Care customers.

Todd Poston heads Ciena Services’s systems integration practice that is focused on applications of Ciena technology and multivendor elements for virtualized edge, edge cloud, and 5G solutions. He has held product management, consulting, service management, and presales leadership roles in the industry. These roles have been in telecom cloud, metro transport, and wireline access technologies. Todd holds BS and MS degrees in electrical engineering from North Carolina State University and a MBA from Duke University.

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