The IT-Spend Party Is Over; Now It’s the Optimization Hangover

It’s hard to escape the news of reduction in force (RIF) and cautionary forward-looking corporate performance of large tech companies in the news this quarter. But note that there is a huge distinction between enterprise tech and consumer tech. Many of the large tech companies participate in both massive markets. Amazon is an online consumer retailer and offers enterprise compute services via its AWS business unit. Microsoft sells gaming and other consumer productivity software as well as enterprise compute services via Azure. Google is mostly…

Analyst View of 2021

After the year we’ve experienced, no one feels comfortable making predictions. Look what happened to all those “2020 Trends”. This session isn’t about predicting the future but about identifying how 2020 changed the tech industry. Greg Ferro, Johna Till Johnson, and Nick Lippis look at ways the pandemic has redirected how businesses view technology. Sales Model All participants agreed with Greg’s assessment that enterprise sales models were changing.  Specifically, tech companies found that they could sell solutions by offering a free trial and providing a…