After the year we’ve experienced, no one feels comfortable making predictions. Look what happened to all those “2020 Trends”. This session isn’t about predicting the future but about identifying how 2020 changed the tech industry. Greg Ferro, Johna Till Johnson, and Nick Lippis look at ways the pandemic has redirected how businesses view technology. Sales Model All participants agreed with Greg’s assessment that enterprise sales models were changing. Specifically, tech companies found that they could sell solutions by offering a free trial and providing a…