Matan Bar-Efrat

Matan Bar-Efrat
Co-founder and CEO - Rein Security


Matan is an experienced business leader with over 13 years in cybersecurity. He was a
decorated officer in the IDF’s elite Unit 8200. Following his service, Matan joined Cyberbit as
Director of Sales for the EU market, where he was recognized as “Employee of the Year” in
2017. After Cyberbit was acquired by Elbit, he was promoted and relocated to the Netherlands
as Regional Director, responsible for sales, business development, and ongoing projects,
driving revenues in the region to tens of millions USD. After leaving Elbit, Matan founded his
own consulting company, advising early-stage startups on G2M strategy, product-market fit, and
growth. In 2024, Matan and Netanel founded Rein Security, a cybersecurity startup transforming
AppSec, where Matan serves as CEO today.

Events


Webinars


There are currently no webinars