I founded Strategic Blue to bring expertise from the traded commodity markets to the cloud computing, hosting and datacentre industries, through our “Cloud Options” and “Pricing Insights” financial cloud brokerage services.

I have contributed to The Economist on “Why Cloud Pricing is Broken”, and am a Senior Consultant for the Cutter Consortium. I have spoken about Trading Cloud as a Commodity at various cloud computing conferences, such as CloudConnect, Qcon, NAB, CloudCon, Cloud Expo Europe and GigaOM Structure.